Last week, Romania IT community was present with a large pavilion at the prestigious LTW25 – London Tech Week.  A number of 16 innovative companies were selected to represent Romania at the tech fair, amongst which our company – SOFTECH software development, from Cluj-Napoca, was also present with a booth! The event took place between 9 and 13 June 2025, at Olympia Exhibition Centre in London, and the Romanian Pavilion was located in the Grand Hall, stand 60.

Impressive Number of Visitors at the Romanian Pavilion

As the UK tech community is one of the most active in the world, the number of visitors and meetings were impressive. The Romanian Pavilion was located at the entrance in the Grand Hall and welcomed people with interesting products, apps and services. The pavilion received business visits, economic delegations and school visits! Among the notable vistors we mention, the Romanian Ambassador to the UK, Mrs. Laura Popescu, who visited the Romanian pavilion and discussed on the future opportunities in tech innovation partnership among the two countries.

About Romania IT

RomaniaIT – Creative Talent, Technical Excellence” is a public-private initiative launched in 2006 to promote Romania’s IT industry globally. Since its 2007 debut, it has been supported at international events by companies and institutions. At London Tech Week 2025, its presence is led by ARIES, a national NGO uniting 400+ ICT companies in software, AI, robotics, and electronics. The supporting agency for this action is The Romanian Agency for Investments and Foreign Trade. 

The Scene Stealers at London Tech Week

London Tech Week 2025 brought a focus on transformational research initiatives towards a sustainable future! The BYD double-deck electric bus has been a real showstopper, the Edge-Ai based pipeline PolyPi robots open new possibilities in the undergound city inspections and maintenance system, while the net zero world desideratum is present among #LTW exhibitors pushing for new breakthroughs!

The meeting and networking areas were fantastic! We got a glimpse of what the UK tech market has to offer and acknowledged the challenges that global and local businesses face in the age of AI.  We also discovered innovative approaches to health monitoring, identity confirmation, process automations and data science.

The Startup Alley was definitely something not to miss! What an impressive collection of entrepreneurs and solutions! Each day, once could engage with teams across the world to find out about their response to specific users’ needs, from Brasil to France or UK.

The conferences were simply magnetic: over 500 speakers were engaged in the London Tech Week Agenda, at different venues. At the Olympia, there were six stages: Main stage, FinTech stage, Climate Tech Stage, Health Tech stage, Tech Horizons stage and Founders stage.

Why is The UK Tech Market Attractive for Romanian Businesses?

The three days of meeting and interacting  with UK based entrepreneurs and business representatives at London Tech Week 2025, revealed a highly dynamic and active tech ecosystem, exactly as depicted in the country reports! Certainly, the four main reasons that attract global players in the UK are the following:

• The UK tech community has delivered the highest number of unicorns in Europe! (over 150 tech unicorns)
• UK currently holds the pole position for tech ecosystem development (with +30 tech clusters)
• UK market is the 1st in Europe for attracting new investments projects
• UK has most valuable start-up ecosystem

On top of all the above, UK is a prime location for competency building, hosting 6 our of the ten elite European universities, Oxford being ranked number one in the world!

Uk is also ranked 4th in the Global Innovation Index, leading the research in emerging and disruptive technologies.

The current high potential investment opportunities in UK are: immersive tech, precision medecine, data analytics and AI, 5G and Industry 4.0, Precision biomarkers and diagnostics, digitisation, cybersecurity, compound semiconductors and applications, photonics and microlelectronics.

In terms of business partnerships, we were gald to learn that the UK counterparts were open for collaborations in the field of: AI, Future telecoms, Quantum technologies, semiconductor technologies and Industry 4.0.

Why is The Romanian IT Market Attractive for UK Businesses?

On the other hand, we also observed how little did business people know about Romania. Having a national pavilion and our own SOFTECH stand, we had the immense opportunity to share information about Romania, about Transylvania region and about Cluj! Let’s count a few key aspects that matter for UK Businesses willing to find a partner in Romania.

• Accessible top-tier tech workforce. With almost 30000 IT companies across the country and around 250000 IT professionals, Romania is an important IT hub delivering relevant competencies and new HR pool for tech industries. For English proficiency, Romanians rank 12th worldwide and 10th in Europe according to DevData platform.
• Faster time-to-market. Given the overlapping work-hours and the time-zone proximity, real time coordination is possible and 24/7 workflow is achievable. Working mostly in an Agile manner, IT professionals and software developers in Romania can help your business achieve higher speed across the development, deployment and launch processes.
• Significant cost advantages. Based on the average cost of living and income statistics, Romania can still provide between 50-60% overall cost savings per IT and software development project. In addition to that, all administrative costs are lower in Eastern Europe than in Western Europe.
• Proven quality in niche sectors. Even if for some is already a known fact, we must recall that Romanian IT professionals have a good reputation for specific domains where they excelled: cybersecurity, AI, cloud computing and industry 4.0.
• EU compliance foundation. As an EU member, Romania adheres to European regulations and can ensure compliance for those UK firms targeting EU markets. Shared cultural compatibilities reduce the friction during most collaborations.

Our Service Offering and Collaboration Opportunities

Looping back to our own software development company and its reason to participate in such a large event, we must say that we were impressed by our fellow UK industry colleagues. We learned about their future projects in AI, cloud and IoT development, about the challenges and about the ways to move things forward.

We genuinely think and hope to be able to provide the best software solutions for some of the received requests and to start a few long-term collaborations, in the nearest future.

If, whil reading this, you are also thinking about starting a software development projects, expanding a software solution to industrial scale or tackling the emerging tech universe, you are welcome to ask a quote from our team too! Simply send us your specifications on contact@softech.ro and we will take it from there!