Meet SOFTECH Engineering Team at the Swiss It Forum(s) 2026

Summer continues with good news about our presence at the international IT events. We are happy to announce a new live meeting opportunity during the Swiss IT Forum(s) that will be held this September in Geneva. The Romanian delegation at the ley IT event of Suisse Romande is chaired and organized by ATIC – The Romanian Association for Information and Communications Technology. SOFTECH, is one of the software development companies from Cluj-Napoca that will represent Romania, namely Transylvania region at the event.

SOFTECH engineering will exhibit its solutions of AI strategy and architecture, AI integration, AI infrastructure & ops, custom AI development, Generative AI solutions,   AI agents & intelligent automation, retrieval-augmented generation (RAG), AI knowledge systems and industry-specific AI solutions. The featured service range will also include the classic industrial-grade software development, DevOps, IoT development, Mobile Development and DevOps.

Why Join Us at the Swiss It Forum(s) in Geneva?

Cluj-Napoca and Geneva are two well-connected destinations and have an immense opportunity to set the base for new cooperation and tech initiatives. The Swiss IT Forum(s) is particularly important for it proposes a different concept compared to other international trade-shows.

The event revolves around a forum format with 9 major themes and an innovative expo dedicated to meetings between IT, various functional departments and solution providers. It annually gathers around 2,500 professional visitors, turning into the leading regional event where decision-makers involved in digital transformation projects.

The topics of the forums announce to be of great interest for both traditional, legacy businesses and innovative, avant-garde businesses.

An Opportunity to Explore Together the European Perspective on the Latest Tech Trends

After analyzing the proposed themes of the forums, we understood that in Geneva things would be a little bit different. Not only that there will be room for exchanging ideas and opinions on the latest technology trends, but also the agenda brings forth our European perspective on their derived challenges and opportunities. Looking through the glasses of a Romanian origin company, active on the global market for almost three decades, the proposed themes fit perfectly with our work.

In the following paragraphs, we will have a glimpse at the topics raised by the organizers and the points where SOFTECH expertise converges with them.

AI & Data:

AI integration and data operationalization, higher demands for traceability and quality control trigger new discussions in the AI & Data fields.  This forum aims to raise awareness and explore solutions related to cost control, risk management and digital autonomy.

• Target audience: specialized expert teams willing to build production-grade, scalable and compliant data platforms.
• Topics: Artificial Intelligence (Machine Learning, Deep Learning, Generative AI), Big Data, Data Analytics, Data Governance, Business Intelligence, Data Science, AI Ethics & Regulation.
• Our input: SOFTECH engineering team brings to the table of discussion a rich experience of AI solutions integrations in sectors such as home appliances, smart energy, electric vehicles applications, media and entertainment, architecture and structural engineering, building and construction.

Cybersecurity & Digital Trust:

In a context where attackable software areas are constantly growing, security experts and managers are on a journey to build stronger detection and prevention systems, to manage compliance and design automate response solutions.  Their role is critical in any organization and thus requires higher reliability, performance and foresightedness. The need for operational and resilient Zero Trust architectures will set the tone of the forum.

• Target audience: CIOs, information security experts and managers
• Topics: Information security, Cloud security, Data protection, Governance – Risk – Compliance (GRC), Operational security, Cyber resilience, Identity management.
• Our input: SOFTECH will showcase its relevant experience with cybersecurity solutions implemented for sensitive sectors such as security and alarms management, smart home hubs, smart energy grid management and banking and finance application development.

Cloud, Infrastructure & Datacenters:

The recent years have revealed an ever-evolving landscape of cloud architectures and infrastructure strategies. The complexity and the security constraints are putting a high pressure on the teams managing this aspect of any technology solution. One thing has become certain: modernization is necessary at all levels and it needs to be done in a safe and controlled manner.

• Target audience: expert teams dealing with critical infrastructure, aiming to upgrade their cloud and infrastructure stack.
• Topics:  Cloud strategies (Public, Private, Hybrid, Multi-Cloud), Datacenters & hosting, Edge computing, Networks (LAN, WAN, 5G), Virtualization, Connectivity, Infrastructure management & monitoring, Business continuity & energy efficiency.
• Our input: SOFTECH has a consistent history with designing and implementing cloud and infrastructure strategies for its customers. Depending on your interest, we can explain the pros and cons for various strategies and exemplify from our own experience.

Software, Apps & DevOps:

The need for more observability, fluid orchestration, more reliability of the CI/CD pipelines and the rising of plug-and-play architectures force software development and DevOps managers to standardize all deployment processes. There will be a variety of topics approached

• Target audience: software applications and DevOps leaders aiming to accelerate delivery without compromising quality.
• Topics: ERP, CRM, SCM, Payroll & HR, Business applications, SaaS, Low Code / No Code development, Application lifecycle management (ALM), Integration & interoperability. Agile methodologies, DevOps, CI/CD, Microservices, Containerization (Docker, Kubernetes), Software quality, Observability, Application security.
• Our input: SOFTECH brings forth +27 years of industrial-grade software development in more than 13 industries and their relevant sub-sectors. The current challenges that our customers are facing are well studied and tackled in tight collaboration with industry experts. We will be there to present a rich portfolio of hundreds of case studies, depending of the sector you are interested.

Digital Workplace & Work Transformation

In 2026, we can say that the workplace is going through deep transformations. Not only because of the hybrid and remote models, but also because of the new tools and solutions arising from the AI tech implementations. A new landscape with new rules is shaping on the horizon and business and IT managers must keep risks under control. The themes of Zero Trust, unified endpoint management, smart collaborative meeting rooms, and usage optimization will be the highlights of this forum.

• Target audience: Workplace & Culture Managers, Modern Managers, Innovative HR Managers.
• Topics: Collaborative tools, video conferencing and unified communications, Digital Workplace and employee experience, hybrid work, smart meeting rooms and Smart Office, usage automation and transformation of work practices within organizations.
• Our input: SOFTECH is open to share its software development and process automation capabilities in order to serve the modernization of your large-scale organization. From a HR perspective, we will be open to share how things are done in our own organization.
• Digital Transformation:

The key discussions at the digital forum will revolve around how organization should redesign their processes, why it is imperative to upgrade the information system, why is essential to set clear governance rules and why innovation ought to be industrialized. There will be talks about digital transformation strategies, architectures and change management.

• Target audience: leaders driving transformation at scale
• Topics: Digital strategy, Leadership, Change management, Digital workplace, Business process automation (BPM, RPA), Collaboration & Innovation.
• Our input: SOFTECH is glad to join the forum with insights from its innovative projects, describing how process automations helped organizations scale and grow. Software development plays a huge role in digital transformation being one of the drivers of change, nevertheless the process is done in direct collaboration with department managers.

IoT & Smart Connectivity:

This forum addresses major themes related to edge processing, connectivity resilience and bulletproof security solutions. IoT ecosystems become pervasive and the need to tackle and prevent threats, risks and incidents is stringent.

• Target audience: IoT architects and managers deploying large-scale connected environments.
• Topics: Internet of Things (industrial, healthcare, building, smart city), IoT sensors & platforms, Advanced connectivity (LPWAN, 5G, Satellite), Edge AI for IoT, Predictive maintenance.
• Our input: SOFTECH will share examples from its IoT development projects portfolio such as smart homes, electric vehicles, green energy management solutions, building and constructions, B2B logistics.

Emerging Technologies & Disruption:

This is one of the most sought after forums at the event. The latest insights from quantum computing, blockchain, digital twins, and XR will raise awareness around the impact on future architectures, expected skills and future innovation cycles.

• Target audience: experts interested in technological disruptions.
• Topics: Quantum computing, Blockchain & DLT, XR/AR/VR, Metaverse, Digital twins, Robotics, New human-machine interfaces.
• Our input: SOFTECH will join the conversation with examples of award-winning products developed together with some of the long-term industry partners.

IT Service Management & Operations:

In today’s context process automation, AIOps, unified monitoring and proactive incident management become the new standard. Reliability is the key challenge and that’s where most knowledge must be shared.

• Target Audience: ITSM, operations, IT system support leaders.
• Topics: IT Service Management (ITSM), IT Operations (IT Ops), Automation (AIOps), Support & Helpdesk, IT Governance, Outsourcing & Strategic sourcing.
• Our input: From our software development perspective we will join the conversation with current examples and challenges.

Green IT:

Everything that can have an impact on reducing the carbon footprint of business organizations, of day-to-day user solutions and  of governments will be on the discussion agenda. We expect to cover process optimization, consumption monitoring and estimations, software eco-design and infrastructure modernization.

• Target audience: experts aiming to integrate energy performance into their IT decision-making.
• Topics: Digital sobriety, Energy efficiency (data centers, infrastructures, devices), Software eco-design, Circular economy, ESG reporting, Sustainable IT.
• Our input: SOFTECH has a double perspective on this topic – examples from what we have achieved in collaboration with our customers and examples from what we are trying to achieve in our own company, based in Cluj-Napoca, Romania.

Get In Touch and Let’s Plan a Meeting In Geneva

Should you be willing to find out more about our company, we encourage you to set a meeting with us during September 30 and October 1^st. Write us directly at contact@softech.ro or fill in the online form.

SOFTECH team will be located at the Romanian pavilion, together with the official delegation. The event will take place at:

• Palexpo Geneva
• Hall 4 (Door 3) – Parking P12
• Route François-Peyrot 30
• 1218, Le Grand Saconnex, Geneva – CH

About Us

SOFTECH based in Cluj-Napoca, Romania, delivers AI augmented industrial-grade software engineering solutions for global high-performance companies.

As your trusted partner, you will enjoy the benefits of robust, secure and scalable software systems—from core enterprise platforms to data intensive and cloud native products.

Advanced AI capabilities, full-stack mastery, cloud and DevOps engineering, dedicated teams, flexibility and European business culture made SOFTECH a long-term technology partner for leading companies across multiple industries.