AI showcase at MWC Barcelona 2026! Starting on Monday, the 2nd of March, SOFTECH from Cluj-Napoca joins forces with the entire Romania IT pavilion to highlight their best software solutions and capabilities on Europe’s largest tech stage: MWC Barcelona 2026! During 4 days, we will be at Fira Gran Via, Hall 7, Booth 7H11 happy to present practical AI solutions and innovations that can leverage your business to global scale.
Let’s Build Industry-Specific AI Solutions
We are bringing from Cluj-Napoca to Barcelona a glimpse of our expertise and commitment to help your business operations grow! SOFTECH team is ready to present examples of successful AI, IoT, cloud and industrial software development projects.
Our focus is to partner for complex innovative projects, where we bring the software skills and you bring the industry-specific expertise. We can help your organization set integrated, secure, and future-ready foundations where intelligent agents, connected industrial assets, and GenAI capabilities operate as a cohesive ecosystem.
- Stand location: Romania IT Pavilion, Fira Gran Via, Hall 7, Booth 7H11
- Adress: Barcelona, Joan Carles I, 64, 08908 L’Hospitalet de Llobregat
- Exhibition opening times: daily from 09:00 to 19:00 and Thursday, March 5, 09:00 – 16:00
- Permanent online contact: SOFTECH HQ, Cluj-Napoca, Romania: contact@softech.ro
- Exhibitor profile: MWC Barcelona 2026 Exhibitor
Our AI Showcase at MWC Barcelona 2026
AI being the mega-trend of the year, SOFTECH delivers its own AI showcase including the best implementations from:
- AI-led processes integration in the application development cycle;
- Security-first architectures;
- Cloud-native and hybrid strategies;
- Scalable Lakehouse ecosystems;
- MCP-enabled agent orchestration;
- Domain-specific AI Models.
Why Bootstrapped Innovation Cultures Will Build Your AI Showcase?
The best way to find the answer is to plan a visit to the Romanian pavilion and have a chat with the founders, the engineers and the sales representatives. Until then, we provide a little context: Romanian IT companies and their Eastern European peers have been trapped in the legacy of former strict regimes. Three decades ago, some of the best talents fled, while the boldest software engineers and IT experts initiated their first private IT companies. It is also the case of our SOFTECH team from Cluj-Napoca, one of the pioneers in the field. These first IT market entrants were defined by near to zero financial resources, lack of real market demand, lack of user’s education, lack of legislation and a huge passion for programming. In a landscape full of tough constraints, the only true opportunity to do business was to solve real problems and address real customers.
This is where Romanian companies excel: addressing technical and business challenges with a curious mind, an entrepreneurial approach and a commitment to deliver at their best.
Browsing through the projects that SOFTECH has proudly delivered during + 27 years of existence, we will show you that from the initial stage of the web to the current IoT (Internet-of-things) stage and the emerging IoA (Internet-of-Agents) and IoS (Internet-of-Senses), our software engineers have constantly solved problems of productivity, efficiency, security, management and control. The same problems will arise for any new or old business that wants to adapt to the new world and AI technology is here to help us (as developers) and you (as businesses with specific customers) to solve them faster and better!
If you would love to learn more about the context, SOFTECH, Cluj, Romania and the way we work, you are welcome to visit us anytime during the fair!
Romania IT – A Practical Approach to the Global Stage
The Romanian IT environment is widely known for its collaborative attitude, practical thinking and bootstrapped innovation. Nevertheless, this year marks the tipping point of AI technology adoption based on the physical AI recent developments and integrations. That is why, Romania IT wants to show how far our readiness goes for this global stage, largely thanks to the applied nature of Romanian tech entrepreneurs and fast-growing start up ecosystem.
Next week, our SOFTECH software development team will be part of a heterogeneous trade mission along with IT companies from various country regions: Juno Software, Seven Code Development SRL, Simartis, Axigen, Binar Code Building, Quasar Software Research, Qulateh, Roweb Development, R Systems, Computaris Europe, High Contrast, ActionPoint, Innovatorspark, Mejix, Teraseya and Zitec.
Each of these companies has both baseline IT services/products to present and innovative concepts. The categories on display: AI / Machine Learning, SaaS (Software as a Service), Productivity / Collaboration Tools, Voice / Speech, Recognition / Natural Language Processing (NLP), telecommunication software, AI, WEB application, office application, blockchain technologies, Expert systems, UX/UI, Technology, Web Design, Digital Services, industrial software development, IoT, cloud, Edge & Connectivity, Smart City, Smart Mobility, Big Data.
While visiting and getting to chat with the companies you will discover the communities from Cluj-Napoca, Timișoara, Brașov, Pitești and the capital city of Bucharest.
The participation of Romania IT at MWC Barcelona 2026 is organized by ARIES – Romanian Association for Electronic and Software Industry. ARIES is a trade professional organization that comprises over 200 members at national level. The competences of the member companies cover all fields of the ICT industry, from software and web applications development – business, applications – to robotics and artificial intelligence, from generation of, electronic equipment to authorized dealers or mixed profile companies.
Fuel Your Business Momentum With AI
Find you unique AI niche, land unprecedented funding for emerging tech and choose the right partner to build it! Get in touch with us via contact@softech.ro or directly at our MWC Barcelona stand!