SOFTECH, the globalborne yet friendly software company from Cluj-Napoca, Transylvania region, Romania celebrated its 20 years anniversary in Barcelona at the leading mobile technology event: Mobile World Congress 2018. On the occasion, SOFTECH staged some of its AI (artifcial intellogence) development expertise and the full range of complex software development services, as well as rapid software prototyping and IoT development capabilities.


NEXTech. SOFTECH is in the zone.

Located in the NexTech area, Romania’s Country Pavilion in Hall 8.0 (8.0I1) hosted 13 companies from across the country. SOFTECH was among the 4 companies from Cluj-Napoca, one of the most prominent software development and research centers of Romania and the South-Eastern European region.

We literally speared up our presence in the NEXTech zone! Staged within the ultimate destination for next-generation technology at Mobile World Congress 2018, SOFTECH team was “proud to feature its AI development capabilities and complex industrial software development among the most forward-thinking companies and innovative technologies that are currently ‘disrupting’ the mobile ecosystem” (D.C).

For us MWC 2018 meant 4 days of exploring potential partnerships in the field of mobile application development  and ultra-specialized areas such as: professional telecommunications, digital mapping, intelligent lighting, smart homes, energetic systems, IoT, transportation. “The interest shown for our AI apps reveal the potential of this technology in the nearest future.” – States Mr. Levente Szelyes, SOFTECH CEO.

The AI Apps Showcased at MWC 2018

Sniff! – the AI app that helps people identify dog breed has an educational purpose. Using technologies such as Go + Docker, TensorFlow for Go for deep neural net heavy lifting on the server side and  ReactNative , pre-processing on the client side, Sniff! triggered attention for its Inception-ResNet v2, a very deep >100 layers neural network and NASNet-mobile architecture.

MoneyCam is an AI app built to help visually impaired people to correctly identify banknotes. The app features bill recognition on mid-range Android smart phones, sound instructions for helping visually impaired with money placement, recognition, and vibration when the bill is in the right position. The technology used is Tensorflow Mobile platform by using Tensorflow Object Detection API.

Networking Events. Business Meetings.

One of the key activities at MWC 2018 was to meet potential partners and establish cooperations. The networking events managed by the GSMA team and by B2B Match Europe Enterprise Network were definitely at the highest level possible.

As good come back this year, we congratulate ARIES-TM team and the Consulado General de Rumania for organizing an amazing Romanian #MWC18 Night on the 28thof February 2018 in Barcelona.


More than 107,000 attendees walked through the doors at Fira Gran Via. Professionals from 205 countries and territories were present, and the event was covered by approximately 3,500 members of the international press and media. But, who were the scene stealers of this edition?

Immersive demonstrations of the most cutting-edge mobile enabled products and services in the world, virtual reality/augmented reality and robotics, cognitive computing, artificial intelligence and graphene were the next generation elements that stroke us most. We took home a lot of ideas and application declinations, that’s why it always worth attending MWC.


As to conclude, things might move fast in the technology business but SOFTECH from Cluj-Napoca still has what it takes to be upfront! 2018 will unveil the team’s continuous innovation mindset, the strive for exquisite software ecosystem development, the speed of software prototyping and the commitment to excellence!

Thank you all for being part of our story.